Who We Are
Founder & Chief Insights Weaver
Bringing an unparalleled passion for consumer insights, Erin Weinland founded Weave Insights to bridge the gap between research and growth.
Combining a fervent love of storytelling with a fierce love of data, Weave Insights uses consumer research to ignite brands. Erin brings perspective from over 20 years of experience on both the client-side and supplier side, truly understanding the challenges market researchers face today.
Erin began her career at BASES, accelerating quickly to become an expert forecaster, known for delivering superior client service and deep consumer insight. She used quantitative data to provide solid recommendations on new product launches for companies like Kraft, Johnson & Johnson, Campbells, and GlaxoSmithKline, both in the US and around the world. Erin learned and practiced the art of analytical storytelling, and then taught these building blocks to the next generation of junior analysts.