Weaving Consumer Data into Actionable Insights

Complex consumer research simplified. Visually-engaging, data-based insights to guide marketing strategy.

What we do

Delivering impactful insights to inform strategic marketing decisions

Inspire Innovation

Executing primary research that reflects consumer needs and attitudes towards your brand

Inspire Innovation

Executing primary research that reflects consumer needs and attitudes towards your brand

Team Player

Adding an experienced set of hands to share the insights load

Team Player

Adding an experienced set of hands to share the insights load

Mining for Gold

Harvesting and synthesizing data on hand to extend the life of your research dollars

Mining for Gold

Harvesting and synthesizing data on hand to extend the life of your research dollars

A New Attitude

Breathing new life into Attitude & Usage studies by going beyond simple reporting to truly shape marketing strategy.

A New Attitude

Breathing new life into Attitude & Usage studies by going beyond simple reporting to truly shape marketing strategy.

Find your Tribe

Understanding how to best talk to your consumers through target assessment and improved messaging strategy.

Find your Tribe

Understanding how to best talk to your consumers through target assessment and improved messaging strategy.

Best in Show

Picking a winner among concepts isn’t enough – you need prescriptive direction to optimize new concepts and products for development.

Best in Show

Picking a winner among concepts isn’t enough – you need prescriptive direction to optimize new concepts and products for development.

Weaving Consumer Insights into the Fabric of Brand Strategy

Weave Insights specializes in creating, translating, and synthesizing complex quantitative and qualitative consumer research, and distilling it down to stories that drive brand growth.

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Years of Experience

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Research Countries

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Satisfied Clients

We believe

A good landing begins with a good approach

The old adage “begin with the end in mind” couldn’t be more true for research. By focusing on the deeper questions that are driving the need for consumer insight, we work backwards to design and execute research that will answer those questions.

Superior client Service

If a job is worth doing, it's worth doing well

Delivering superior client service is not just a habit, it’s woven into the fabric of who we are. But don’t just take our word for it – listen to what our satisfied clients say.

What Clients Say

Client Feedback

"Erin impresses me in new ways each time we work together. She is incredibly sharp and business-minded … technically sound in every way but also creative and dynamic in her storytelling and “so what” analysis. In short, she’s a true pleasure to work with and an invaluable asset for my team."

Krista GreenbergSr. Director, Consumer Insights, Red Bull North America

"Weave Insights has been instrumental in the development of key strategies for Pringles globally. Erin and her team are excellent in understanding business challenges and goals as a departing point for the knowledge journey. Weave is not a classic partner that simply "does research projects" - they produce business knowledge to help us drive decisions."

Sebastian SchuliaquerGlobal Brand Insights Director, Kellogg's Global Growth Team

"Weave Insights is one of those rare gems that offers exceptional quantitative research, crafts brilliant stories, and delivers beautiful, compelling reports. As the Insights function becomes increasingly automated and quantitative reports are often simply charts and tables, Erin recognizes that true Insights come from being relentlessly curious and discovering the story in the data. Weave is one of my most trusted Insights partners."

Josh LewGlobal Consumer Insights, Energizer

"As lead of a large global insights business supporting 65+ countries, I have been so fortunate to have Erin Weinland of Weave Insights partner with me on projects for 3+ years. Weave always delivers best-in-class insights and service. Erin is detail-oriented, driven, and trustworthy, in addition to her amazing ability to weave together insights for storytelling and impact.”

JAMI KRUEGERGlobal Insights Director, Align Technology

"Erin impressed us with her credentials AND she was able to back that up with real capabilities. She jumped right in, added value immediately, and generated many valuable insights that we could use to drive our business. On top of all that, she is such a pleasure to work with, always willing to help, with a big smile!"

Teresa LowChief Marketing Officer, Acme Smoked Fish Corp

Path to Success

We bring best-in-class CPG experience to act as a seamless extension to your team

Case studies

Take a look at our unique approach to weaving insights

Get in touch with us

Contact

Weave Insights

Erin Weinland, Founder

About

Weave Insights is a boutique consumer research & strategy consultancy focused on delivering exceptional client service and clear action plans.

Weaving Consumer Data into Actionable Insights

Delivering impactful insights to inform strategic marketing decisions

Inspire Innovation

Inspire Innovation

Team Player

Team Player

Mining for Gold

Mining for Gold

A New Attitude

A New Attitude

Find your Tribe

Find your Tribe

Best in Show

Best in Show

Weaving Consumer Insights into the Fabric of Brand Strategy

A good landing begins with a good approach

If a job is worth doing, it's worth doing well

We bring best-in-class CPG experience to act as a seamless extension to your team

Finding the Sweet Spot

Life In The Fast Lane

A Little Elbow Grease

Contact

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